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Artist Growth
Backed by technology giant Tencent , we are the artist growth partner behind some of the fastest growing independent artists globally.
How We Do It
We agree on a mission with every artist, we provide the funding, a global team and a transparent deal. Then we, as a team, follow our 10 fundamentals which we believe are the cornerstone of success for an artist in the modern music industry.
Our 10 Fundamentals
Apply to join our roster-
Be prolific musically & ‘social first’ (including Spotify).
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Build a strong visual identity.
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Collaborate, collaborate, collaborate.
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'Re-version' relentlessly.
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Think global from Day One.
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Own your fan base.
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Let the data drive you.
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Don’t try and guess the hits.
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Go big on viral moments.
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Convert online moments to offline.