Our Team

CO-FOUNDER & CEO

Conrad Withey is the CEO and Founder of UK-based scouting tool Instrumental (the parent company of FRTYFVE). He launched the company in 2014, after stepping down as President of Warner Music Entertainment. Before joining the music industry, Conrad Withey worked at pharmacy retailer Boots UK and food company Kraft. Withey also spent time in the film industry, first joining Polygram Filmed Entertainment as Head of Acquisitions and A&R in 1996, followed by a stint from 1998 at Universal Pictures as Vice President, UPVP, and then moving to Momentum Pictures in 200 as Vice President, Home Entertainment.

CO-FOUNDER & DIRECTOR OF LABEL

The pioneer behind LadBaby’s world record 5x consecutive Christmas Number 1’s and Callum Scott’s single “Dancing On My Own”, Emma specialises in digital and editorial driven campaigns, which focus on audience building and engagement to drive returns. Not bothered about the cool or credible, metrics are at the core of her A&R approach, spotting the early indicators of success using data and gut instinct. Beginning her career in Audience Development, Emma developed emerging acts for major label’s including Atlantic, Capitol and Warner Bros. After becoming the first person to be hired specifically for global influencer marketing at LEGO, she set up FRTYFVE alongside Conrad Withey.